It’s called 1 Hotel South Beach and it sits on the land that used to house the Gansevoort Miami Beach and Perry South Beach. It’s luxurious, modern with clean lines and eco-conscious. It used reclaimed wood, lobby farmstands, hemp mattresses, organic sheets, real cactus or succulents and a 55 inch flat screen. in your room. The rooms are huge. They start at 700 square feet each and the white sandy beach is 600 feet long with a VIP section.
There are also the 1 Hotel Central Park and 1 Hotel Brooklyn Bridge Park which is coming next.
The South Beach 1Hotel has 426 rooms. The place is gorgeous. Incredible views and a very chic relaxed atmosphere. The lobby is great for cocktails at night with lots of clusters of couches and a very homey yet grand feel and the view is great for every other hour of the day. There are four pools to choose form, one on the main deck, a sleek one on the roof, the Cabana pool which turns into a hot tub and the South Pool which is closest to the beach. The hotel is an affiliate of the Starwood Capital Group.